About

Made by Kaylynn Alecia Rohde, founder of DataPsych Strategies.

Kaylynn has a master's in psychology and a bachelor's in social psychology. She takes part in replication research, which means running a published study again with new people to see if the result holds. Each entry in this glossary says how strong the study is, because a term from one survey and a term that's been tested again and again shouldn't be treated the same way.

She spent her first year studying how people behave on social media before she posted anything, and almost two years before she told anyone how to do it.

DataPsych Strategies is her psychology-driven social media strategy business. You can find it at datapsych.net.